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This mentor is not available at this time.
Meeting Preference: Phone, Video
Languages: English
I help business owners address their market & revenue challenges through improved planning, market analysis and the creation of go-to-market activities that focus on the customers, owners want to target.
How? I work with businesses to know and understand their customers and their buying patterns by helping them develop customer profiles or personas based on their ideal customer(s). Using their own customer data including demographic and psychographic information, businesses can target their ideal customers and equally important clients can make the tradeoff to pursue or not pursue certain segments.
Central to this analysis is the marketing strategy including pricing, branding, social media, website content and other customer facing programs/media.
Areas of Expertise
- Business Plan
- Customer Service
- Marketing
- Strategy Development
- Technology
Industry Experience
- Manufacturing
- Professional Services
